Ramadan Campaigns

01 — Overview

Ramadan Kareem — greeted with light, family and a bank that stays open longer.

The work stitched together three cultural cues — the illuminated Ramadan Kareem calligraphy, the Sheikh Zayed Grand Mosque at blue hour, and UAE families gathered under the crescent moon — into one warm, respectful campaign voice.

04 — The challenge

A Ramadan moment, owned with respect and warmth.

Own the Ramadan moment across the UAE without slipping into cliché — and make a practical service message (extended branch hours from 10am to 1pm) feel just as considered as the emotional storytelling.

07 — Creative response

Light, family and a bank that stays open longer.

Directed a layered campaign: hero calligraphy and lantern visuals for greetings, mosque and family imagery for the emotional heart, and a neon 'Welcome, 10am to 1pm — it's never too late to serve you' execution for the service message.