ADIB
Integrated Brand Communications
Leading creative execution and studio operations for Abu Dhabi Islamic Bank through strategic, values-first campaigns across every touchpoint.
- Role
- Art Director
- Industry
- Islamic Banking
- Region
- UAE
- Focus
- Integrated Brand
- Client
- ADIB
- Role
- Art Director
- Focus
- Integrated communications
- Markets
- United Arab Emirates
A portfolio of Sharia-first banking work built around trust, values and everyday clarity.
Select an ADIB workstream below to open it as its own full-page editorial case study.
05 — Responsibilities
From strategy to shelf — brand-true banking, crafted with care.
- Creative Direction
- Studio Operations
- Art Direction
- Campaign Strategy
- Brand Guardianship
- Sharia-compliant Storytelling
- Print & Digital Production
- Cultural Campaigns
- Stakeholder Management
- Cross-agency Collaboration
- Quality Assurance
- Team Leadership
06 — Design Process
A considered process,
built for brand consistency.
Discovery
Immerse in Islamic finance principles, ADIB's brand guidelines and each product's shopper journey.
Concept
Shape campaign concepts rooted in trust, values and everyday relevance across the UAE.
Direction
Direct copy, photography and typography with a calm, confident, brand-true voice.
Delivery
Adapt every asset across OOH, digital, branch, social and product channels — with zero brand drift.
Quality Assurance
Review every asset against brand, Sharia-compliance and channel specifications before it ships to the public.
07 — Selected Projects
A collection of mini case studies.
Every project is a destination. Click through to explore the full story — from creative challenge to final outcome.
