The A+ experience was structured like an editorial product story: ritual first, product benefits second, conversion always present but never loud.
I shaped a modular A+ content framework with cinematic product crops, gifting-led messaging, clear benefit hierarchy and seasonal flexibility for multiple retail environments.
The assignment
A marketplace page is usually rigid, crowded and transactional. Ferrero Rocher needed a system that could express warmth, occasion and luxury while staying practical for product education.
Creative response
I shaped a modular A+ content framework with cinematic product crops, gifting-led messaging, clear benefit hierarchy and seasonal flexibility for multiple retail environments.
Outcome
A premium content language that helped the product feel giftable before it felt shoppable.
Responsibilities
Deliverables
System
A reusable editorial commerce framework made for premium gifting and scalable regional marketplace execution.
