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Ferrero Rocher · MENA · Luxury Confectionery

Ferrero Rocher

Premium E-commerce Creative Leadership

Elevating luxury confectionery through premium digital commerce experiences across the MENA region.

Role
Creative Lead
Industry
Premium Confectionery
Region
MENA
Focus
Luxury Commerce
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Client
Ferrero Rocher
Role
Creative Lead
Focus
Premium commerce
Markets
Middle East & North Africa

A portfolio of digital commerce work built around gifting, ritual and restraint.

Select a Ferrero workstream below to open it as its own full-page editorial case study, similar to the Samsung project pages.

06 — Design Process

From gifting ritual to conversion.

A repeatable four-step method that keeps every Ferrero touchpoint feeling considered — from research to launch.

Step 01

Discover

Immerse in the brand universe — heritage, gifting rituals, seasonal calendars and MENA marketplace behaviour.

Step 02

Define

Translate insight into a creative brief: hierarchy, tone of voice and the emotional register of luxury confectionery.

Step 03

Design

Craft modular A+ and brand-store systems — cinematic frames, refined typography and gold-forward art direction.

Step 04

Deliver

Localize, QA and deploy across Amazon and Noon — with seasonal variants ready for every gifting peak.