A golden visual language for every celebration moment.
Client
Ferrero Rocher MENA
Role
Creative Lead & Direction
Category
Campaign direction
Markets
UAE · KSA · KWT · EGY
The Challenge
The brand needed to adapt across Ramadan, Eid, Christmas, Valentine's Day and Mother's Day without becoming visually repetitive or disconnected.
A Modular System
01Ramadan & Eid
Moon and star cues woven through the iconic gold foil — a moment of quiet reverence and shared celebration.
02Christmas
Deep cocoa palettes with pine-needle gold embossing — warmth for the season's most editorial gifting peak.
03Valentine's & Mother's Day
A focus on the hazelnut heart, rendered in velvet reds and soft blushes for intimate, elegant occasions.
Project Impact
Seasonal Engagement
Markets Activated
Gift Category Share
A cohesive seasonal commerce toolkit that could move across markets while keeping Ferrero Rocher unmistakable.