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Flavour-first brand platform

KRISPY KREAM

PIZZAHUT  EXTREME

Client
Pizza Hut
Role
Art Director
Category
Flavour-first brand platform
Market
Middle East

Pizza Hut Extreme — a louder, bolder, hotter face of the brand built for a generation that scrolls fast and eats loud.

Pizza Hut Extreme was designed as a high-contrast, appetite-forward sub-brand — heat, crunch and cheese-pull dialled up, wrapped in a black-and-red visual system that owns the feed.

Directed a black-canvas art system — moody lighting, ultra-tight food crops, aggressive red type and motion — across social, delivery tiles, in-store and OOH.

PIZZAHUT  EXTREME campaign visual
PIZZAHUT  EXTREME campaign visual

The assignment

Land global brand at regional scale, without ever losing appetite appeal.

Give Pizza Hut a distinct extreme-flavour identity that stands apart from the core menu without fracturing the master brand.

PIZZAHUT  EXTREME campaign visual
PIZZAHUT  EXTREME campaign visual
PIZZAHUT  EXTREME campaign visual
PIZZAHUT  EXTREME campaign visual

Outcome

A sub-brand that reads as unmistakably Pizza Hut while carving its own high-heat lane in the category.

Responsibilities

  • Art direction
  • Studio management
  • Brand guardianship
  • Quality control

Deliverables

  • TV & digital campaigns
  • OOH & radio
  • Delivery, app & aggregator
  • In-store menu systems

System

A repeatable QSR creative toolkit crafted for appetite-led storytelling across every regional Pizza Hut channel.