AMERICANA
Integrated Brand Campaigns & Creative Execution
Delivering appetite-first, brand-true campaigns and creative execution for Americana Restaurants' portfolio across the Middle East as Art Director & Studio Manager at RASAS Advertising.
- Role
- Art Director
- Agency
- RASAS Advertising
- Region
- Middle East
- Focus
- Integrated QSR
- Client
- Americana Restaurants
- Role
- Art Director
- Focus
- Integrated QSR campaigns
- Markets
- Middle East
A portfolio of QSR work built around appetite, family and everyday joy.
Select an Americana workstream below to open it as its own full-page editorial case study.
05 — Responsibilities
From brief to buzz — appetite-first work, run with rigour.
- Art Direction
- Studio Management
- Campaign Creative
- Brand Guardianship
- Menu Design
- Photography Direction
- OOH & Print Production
- Digital Asset Production
- Ramadan & Seasonal Work
- Regional Adaptation
- Quality Assurance
- Agency Collaboration
06 — Design Process
A studio process,
tuned for speed and consistency.
Brief
Break down the global toolkit, regional insight and product-launch objectives before pen hits paper.
Concept
Build appetite-first creative concepts that respect global brand while landing in the Middle East.
Direction
Direct food photography, retouching, typography and motion for maximum appetite appeal.
Delivery
Adapt every hero across TV, OOH, delivery apps, aggregators, social, and in-store — with zero drift.
Quality Assurance
Review every asset against global brand, regional expectation and channel specifications before it ships.
07 — Selected Projects
A collection of mini case studies.
Every project is a destination. Click through to explore the full story — from creative challenge to final outcome.
