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KFC Delivery  Campaign hero visual

UAE integrated campaign

KRISPY KREAM

KFC Delivery  Campaign

Client
Pizza Hut
Role
Art Director
Category
UAE integrated campaign
Market
Middle East

The Taste That Meets You Anywhere — KFC Delivery across every corner of the UAE.

A city-wide delivery push built around one idea: wherever you are in the UAE, the taste finds you. Hot-air balloons, bus wraps, billboards and press placements carried a single, unmistakable KFC signal.

Directed a bold OOH-led system — KFC-red balloons floating over the Dubai skyline, doubledecker bus takeovers and street-pole placements — anchored by the 'Taste That Meets You Anywhere' lockup.

KFC Delivery  Campaign campaign visual
KFC Delivery  Campaign campaign visual

The assignment

Land global brand at regional scale, without ever losing appetite appeal.

Make KFC Delivery feel inescapable across the UAE without turning the work into a generic price-led promo.

KFC Delivery  Campaign campaign visual
KFC Delivery  Campaign campaign visual
KFC Delivery  Campaign campaign visual
KFC Delivery  Campaign campaign visual
KFC Delivery  Campaign campaign visual
KFC Delivery  Campaign campaign visual

Outcome

A campaign that owned the streets, the skyline and the scroll — with KFC Delivery front-of-mind across the UAE.

Responsibilities

  • Art direction
  • Studio management
  • Brand guardianship
  • Quality control

Deliverables

  • TV & digital campaigns
  • OOH & radio
  • Delivery, app & aggregator
  • In-store menu systems

System

A repeatable QSR creative toolkit crafted for appetite-led storytelling across every regional Pizza Hut channel.