Muhammad Umar — Creative Director & Design Leader
Creative direction shaped by craft, commerce, and culture.
Fifteen years building visual systems, campaigns, and e-commerce experiences for brands that need the work to look sharp — and perform with purpose.
I turn ambitious ideas into brand experiences that feel considered, distinctive, and commercially useful.
My practice spans web, print, advertising, and e-commerce, leading multidisciplinary teams for brands in banking, FMCG, food & beverage, telecom, and retail across the MENA region.
Trained in Fine Arts, I bring a strong foundation in visual craft to brand identities, integrated campaigns, and e-commerce experiences that connect with audiences and drive business growth.
A decade and a half of building things that ship.
- 2024 — Present
Head of Design — eCommerce
- Leading Samsung eCommerce creative operations
- 5 flagship launches managed end-to-end
- 32+ product launches across the region
- Markets: UAE · Saudi Arabia · Egypt · Turkey
- 2022 — 2024
Creative Team Lead — eCommerce
- Samsung · Ferrero Rocher
- A+ and Premium A+ content programs
- Brand Stores on Amazon and Noon
- Region-wide digital campaigns
- 2012 — 2022
Art Director / Studio Manager
- Creative direction across integrated advertising
- Studio operations & team management
- Campaign leadership for major MENA brands
- Multi-market creative delivery
Selected work — a decade of building brands.
SAMSUNG
Regional E-commerce Creative Leadership
FERRERO
Premium Digital Commerce Experience
CANDEREL
Health & Wellness Commerce
ADIB
Integrated Brand Communications
QSR BRANDS
Integrated Marketing Campaigns
Some random stuff
Seven featured directions spanning branding, digital, packaging and campaigns.
Ollifest
proactive
Cinnabon + Seattle's
Social Content Series
ADIB
Just Ideas
Rabia Z Branding
Want to see more? Full case studies live on Behance.
View full portfolioBrands I've helped grow.
A decade of partnering with category leaders across banking, FMCG, retail and hospitality.
Recognized by the industry.
