Canderel
Premium E-commerce Creative Leadership
Building engaging digital commerce experiences for a trusted wellness and sugar-free lifestyle brand across the MENA region.
- Role
- Creative Lead
- Industry
- Health & Wellness
- Region
- MENA
- Focus
- Sugar-Free Commerce
- Client
- Canderel
- Role
- Creative Lead
- Focus
- Wellness commerce
- Markets
- Middle East & North Africa
A portfolio of digital commerce work built around wellness, trust and everyday sweetness.
Select a Canderel workstream below to open it as its own full-page editorial case study, similar to the Samsung and Ferrero pages.
05 — Responsibilities
From strategy to shelf — digital shopping crafted with care.
- Creative Direction
- Team Leadership
- Art Direction
- E-commerce Design Strategy
- Brand Storytelling
- Premium A+ Content
- Product Page Design
- Campaign Creative Direction
- Digital Asset Production
- Marketplace Optimization
- Creative Quality Assurance
- Cross-functional Collaboration
06 — Design Process
A considered process,
engineered for conversion.
Research
Audit global brand guidelines, shopper insights, competitor claims and MENA marketplace requirements to build a solid foundation.
Strategy
Define a content hierarchy focused on educating shoppers, communicating sugar-free benefits and improving conversion.
Creative Direction
Develop visual concepts that feel healthy, warm and trusted — protecting Canderel's approachable brand identity.
Design Execution
Produce scalable, modular assets adaptable across products, ranges, marketplaces and seasonal campaigns.
Quality Assurance
Review all creative against brand standards, marketplace specifications, and stakeholder feedback before launch.
07 — Selected Projects
A collection of mini case studies.
Every project is a destination. Click through to explore the full story — from creative challenge to final outcome.
