Samsung2025
Home Appliances
Bespoke Refrigerator
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Client
Samsung
Role
Creative Lead · System Design
Category
Home Appliances
Year
2025
01 — Overview
A configurable appliance system told through colour, panel and personality.
Introduced Samsung Bespoke to MENA — a configurable appliance line that demanded a modular content system to match.
Opening frame02
Establishing the visual system03
04 — The challenge
A launch built as a visual system, not a sales page.
Sell configuration without overwhelming customers on marketplace pages built for single SKUs.
Chapter 105
08 — Creative response
Every artboard, one full breath.
Built a swatch-first A+ system that visualised panel and colour combinations at a glance.
The outcome
First MENA appliance launch with a documented, reusable content system.
Responsibilities
- Creative Direction
- Art Direction
- Premium A+
- Visual Storytelling
- Digital Commerce
Deliverables
- Configurator visuals
- A+ modules
- Colour system
- Lifestyle imagery
System
A reusable editorial case-study format so every Samsung launch reads as its own cinematic story.