Samsung2024
Digital Commerce
Neo QLED TV
Scroll
Client
Samsung
Role
Creative Lead
Category
Digital Commerce
Year
2024
01 — Overview
A living-room hero story translated for the marketplace scroll.
Reframed Neo QLED as the centre of the MENA living room with a commerce-first content system.
Opening frame02
Establishing the visual system03
04 — The challenge
A launch built as a visual system, not a sales page.
TVs need scale to sell — marketplace tiles do not scale. Solve for both.
Chapter 105
Chapter 206
Chapter 307
08 — Creative response
Every artboard, one full breath.
Designed macro-detail frames of Quantum Matrix tech that reproduce cleanly at thumbnail size while retaining impact on hero placements.
The outcome
Category-leading tile CTR sustained through the launch quarter.
Responsibilities
- Creative Direction
- Art Direction
- Premium A+
- Visual Storytelling
- Digital Commerce
Deliverables
- A+ hero
- Detail frames
- Comparison tables
- Bundle creatives
System
A reusable editorial case-study format so every Samsung launch reads as its own cinematic story.