Samsung2025
Marketplace Campaign
Galaxy Buds
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Client
Samsung
Role
Creative Lead
Category
Marketplace Campaign
Year
2025
01 — Overview
A category-native audio campaign built for the marketplace impulse buy.
Ran the always-on marketplace campaign for the Galaxy Buds line across MENA — spanning launches, seasonal peaks and bundle plays.
Opening frame02
Establishing the visual system03
04 — The challenge
A launch built as a visual system, not a sales page.
Keep an accessory category feeling premium across dozens of always-on placements.
Chapter 105
Chapter 206
Chapter 307
08 — Creative response
Every artboard, one full breath.
Locked a strict typographic and macro-detail system, then let colour and copy do the seasonal work.
The outcome
Sustained top-3 category rank across Amazon MENA through the campaign period.
Responsibilities
- Creative Direction
- Art Direction
- Premium A+
- Visual Storytelling
- Digital Commerce
Deliverables
- Always-on creative
- Seasonal banners
- Bundle A+
- Comparison charts
System
A reusable editorial case-study format so every Samsung launch reads as its own cinematic story.