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Case Study
Samsung · MENA · 2020 — Present
SAMSUNGRegional E-commerce
Creative Leadership
Leading creative excellence across digital commerce platforms in the MENA region.
Role
Creative Lead
Industry
Consumer Electronics
Region
MENA
Scope
Regional Team
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Role
Creative Lead
Industry
Consumer Electronics
Region
Middle East & North Africa
Platforms
- Amazon
- Noon
- Samsung Online Store
- Retail Marketplace Ecosystems
02 — Responsibilities
From strategy to pixel — end-to-end creative ownership.
- Creative Direction
- Team Leadership
- Art Direction
- E-commerce Strategy
- UX-focused Visual Design
- A+ Content Development
- Premium A+ Design
- Amazon Brand Store Design
- Product Launch Campaigns
- Digital Asset Management
- Creative Quality Control
- Cross-functional Collaboration
05 — Design Process
A rigorous process,
engineered for consistency.
01
Step 01
Research
Analyze Samsung global guidelines, customer behavior, and marketplace requirements to establish a solid foundation.
02
Step 02
Strategy
Define content hierarchy focused on product education and conversion across all digital touchpoints.
03
Step 03
Creative Direction
Develop visual concepts that reinforce Samsung's premium positioning and aesthetic excellence.
04
Step 04
Design Execution
Produce modular assets adaptable across multiple products and retail platforms with mathematical precision.
Final Step 05
Review & Optimization
Ensure consistency, quality assurance, and stakeholder approvals before global deployment.
07 — Selected Projects
A collection of mini case studies.
Every project is a destination. Click through to explore the full story — from creative challenge to final outcome.
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