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E-COMMERCE CONTENT

2025

Galaxy Zfold7

Client
Samsung
Role
Creative Lead · Art Direction · Team Management
Category
E-COMMERCE CONTENT
Year
2025

Flagship smartphone launch that redefined mobile commerce storytelling.

Led the regional creative direction for the Galaxy S26 Series launch across Amazon, Noon and Samsung's owned commerce platforms — turning a global launch into a MENA-native retail moment.

Capture super stunning, high-resolution shots with our powerful 200 MP camera that's perfectly paired with ProVisual Engine. 

Galaxy Zfold7 ultra unfolds frame

Ultra Unfolds

Our slimmest, lightest Fold ever.

Meet our most innovative design, re-engineered to be our slimmest, lightest Fold ever. With expansive screens inside and out to show you a new, undisrupted world of craftsmanship, it's the Ultra experience, unfolded.

Galaxy Zfold7 primary composition
Galaxy Zfold7 supporting composition

Looks sleek. Built tough

Advanced Armor Aluminum, 
Armor FlexHinge

The advanced Armor Aluminum frame is thinner in form, stronger and more durable. Our innovative Armor FlexHinge closes thinner while protecting your Galaxy Z Fold7, with Corning® Gorilla® Glass Ceramic 2 applied for resilience.

Galaxy Zfold7 detail visual
Galaxy Zfold7 visual sequence 1
Galaxy Zfold7 visual sequence 2
Galaxy Zfold7 visual sequence 3
Galaxy Zfold7 visual sequence 4

Responsibilities

  • Creative Direction
  • Art Direction
  • Premium A+
  • Visual Storytelling
  • Digital Commerce

Deliverables

  • Premium A+ pages
  • Hero banners
  • Comparison charts
  • Lifestyle imagery
  • Brand Store hero

System

Built as a reusable editorial case-study format so future Samsung launches can become individual visual stories without redesigning the portfolio.