Samsung2025
Lifestyle Storytelling
Galaxy Watch8
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Client
Samsung
Role
Creative Lead · Photography Direction
Category
Lifestyle Storytelling
Year
2025
01 — Overview
A wearable campaign built around movement, terrain and endurance.
Positioned Galaxy Watch8 as an endurance companion for MENA's active audiences — from Jebel Jais climbs to Riyadh runs.
Opening frame02
Establishing the visual system03
04 — The challenge
A launch built as a visual system, not a sales page.
Move the watch category conversation from spec-lists to lived experience.
Chapter 105
08 — Creative response
Every artboard, one full breath.
Commissioned regional lifestyle photography, then anchored every A+ module in a real-world scenario tied to a hero metric.
The outcome
Highest add-to-cart rate of any wearable campaign in the region that quarter.
Responsibilities
- Creative Direction
- Art Direction
- Premium A+
- Visual Storytelling
- Digital Commerce
Deliverables
- Lifestyle A+
- Hero banners
- Feature icons
- Campaign creatives
System
A reusable editorial case-study format so every Samsung launch reads as its own cinematic story.